Sample Deliverable

Real SEO Audit Example

This is exactly what you get. A comprehensive battle plan—not an automated report with generic warnings.

1,200+ lines 3-5 day delivery 12-month roadmap
Executive Summary

COMPREHENSIVE SEO BATTLE PLAN

Tactical Audit & 12-Month Growth Strategy

#5
Current Rank
10x
DR Growth (12mo)
$2-3M
Lost Revenue/Year

The Problem: Client is losing $2-3M annually to competitors who rank higher on broader Bay Area keywords while focusing narrowly on SF proper.

The Opportunity: Competitors with similar/lower DR are generating 2-3x more traffic by targeting Oakland, Berkeley, Santa Clara—markets being ignored.

Part 1

Competitive Intelligence

THE WINNER: HDR Remodeling (DR 27, 891 traffic)

Why They're Winning:

Geographic Expansion Strategy
  • SF keywords: 9% of traffic
  • Oakland keywords: 22% of traffic
  • Bay Area-wide keywords: 69% of traffic

Keywords You're Missing:

Keyword Their Position Your Position Traffic
kitchen remodel bay area #2 #9 86
bathroom remodel bay area #2 Not ranking 60
bathroom remodel oakland #3 Not ranking 36
bay area kitchen remodeling #1 Not ranking 59
Part 2

Critical Weaknesses

Weakness #1: Geographic Tunnel Vision

You target SF only. Bay Area is 7X larger.

Your Current Coverage
  • San Francisco: 100%
  • Oakland: 0%
  • Berkeley: 0%
  • San Jose: 0%
  • Peninsula: 0%
Competitor Coverage (HDR)
  • Bay Area-wide: 35%
  • Oakland: 25%
  • Santa Clara: 15%
  • SF: 15%
  • Other: 10%

Revenue Impact: SF metro: 881K people. Bay Area: 7.75M (9X larger market). You're fighting over 11% of the market.

Part 3

SERP Battle Analysis

Detailed analysis of top 10 SERP positions for each money keyword. Who's ranking, why they're ranking, and exactly how to beat them...

Battle #1: "Kitchen Remodel Bay Area" (250 volume, KD: 10) - Current Ranking: #9...

Critical Insight: TWO sites with DR 4 and ONE with DR 1 are ranking above you...

Full analysis in complete report
Part 4

90-Day Battle Plan

Week-by-week tactical execution plan with specific tasks, priorities, and milestones...

Month 1: Geographic Expansion + Content Foundation...

Month 2: Link Acquisition Campaign (Target: 12 High-Quality Links)...

Weekly checklists in complete report
Part 5

Link Acquisition Targets

Specific high-authority domains to target, outreach templates, and acquisition tactics...

Priority 1: BBB.org (DR 93), HomeAdvisor (DR 91), Expertise.com (DR 88)...

Media Outreach: SF Standard, SF Chronicle, Dwell, Apartment Therapy...

Full target list in complete report
Part 6-12

+ 7 More Sections

  • Month-by-Month Projections with KPIs
  • 12-Month Growth Vision
  • Investment & ROI Analysis
  • Risk Mitigation Strategies
  • Weekly Execution Checklists
  • Measurement Dashboard Setup
  • Nuclear Options (If Growth Stalls)
Complete roadmap in full report

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What's Included

Every Audit Covers

Competitive Intelligence

Deep analysis of your top 3-5 competitors. Who's winning, why, and how to beat them.

Keyword Gap Analysis

Every keyword competitors rank for that you don't. With traffic estimates and revenue potential.

Backlink Strategy

Specific domains to target, outreach tactics, and quality assessment of your current profile.

90-Day Action Plan

Week-by-week execution checklist with priorities and resource requirements.

12-Month Projections

Measurable KPIs, checkpoints, and expected outcomes at each stage.

ROI Analysis

Investment requirements and expected return based on traffic/revenue projections.